Subsistency Marketplace Conference Update

The Third Subsistence Marketplaces Conference:

From Impactful Research to Sustainable Innovations for Subsistence Marketplaces

http://www.business.illinois.edu/subsistence/events/conference2010.html

July 9-11, 2010

Chicago, Illinois

University of Illinois at Urbana-Champaign and University of Illinois at Chicago

Description

Organized jointly by the University of Illinois at Urbana-Champaign and University of Illinois at Chicago, with the participation of Dominican University and DePaul University, the Third Subsistence Marketplace Conference will be held July 9-11, 2010 in Chicago at the University of Illinois-Chicago campus.

The conference will focus on impactful research and commercial and social innovations for subsistence marketplaces that are ecologically, economically, and socially sustainable. Subsistence marketplaces consist of consumers and entrepreneurs who live at or near subsistence levels, and are concentrated in developing countries and regions such as Brazil, India, and Sub-Saharan Africa. As businesses, governments, and nonprofit organizations seek to better understand and serve these communities, the Subsistence Marketplaces Conference is a leading forum for sharing research on and fostering practices in these communities.

Conference plans include plenary panels, participatory workshops, key note speeches by thought leaders, special sessions on specific topics, and presentations of papers. An emphasis will be on sharing ideas and knowledge between researchers, practitioners and students.

Of special interest, a preconference workshop is also planned on developing service and product innovations for subsistence marketplace buyers, where approaches will be presented on how to develop such innovations. The workshop will combine marketing, design, and engineering perspectives, considering issues such as literacy, poverty, social capital, and business infrastructure.

Details about registration, lodging, and accommodations are available on the conference website at http://www.business.illinois.edu/subsistence/events/conference2010.html.