Calling all Doctoral Students ....

Marketing and Society Dissertation Proposal Competition

The Marketing & Society special interest group of AMA (MASSIG) was established to meet four objectives: (1) to foster scholarly research on societal (i.e., law, macro, ethics, public policy, etc.) issues, especially among doctoral students and faculty who have recently earned doctorates; (2) to facilitate dissemination of scholarly research findings; (3) to promote teaching of societal issues in marketing courses; and (4) to facilitate interaction about societal issues among academic, business and government sectors.

To stimulate research consistent with these objectives, MASSIG is sponsoring a dissertation proposal competition. We encourage submission of dissertation proposals addressing how marketing practice shapes and is shaped by societally important factors including (but not limited to) ecology, safety, health, consumer vulnerability, deregulation, privacy, and the legal and regulatory environments.

The competition is sponsored by the AMA Marketing and Society SIG and Oklahoma State University.

The winner will receive $500. Proposals are evaluated by a conventional blind review process. The grant can be used to cover expenditures directly associated with the dissertation research and travel to the Marketing & Public Policy Conference.

The process:

(1) Proposals are due by April 5, 2010

(2) Each proposal should consist of: (1) A cover sheet that includes all contact information for the student and the student’s advisor; (2) a synopsis of the proposal that includes a statement of purpose, conceptual underpinning (theory/literature), methodology, projected time table, and expected contribution to the marketing and society domain. The synopsis should be no more than five pages (double spaced, including figures, not including references). The synopsis should not include any information that identifies the person or the institution.

(3) Proposals should be sent to Josh Wiener (wiener@okstate.edu) or

Department of Marketing, Spears School of Business, Oklahoma State University

Stillwater, Ok, 74078

(4) Grant winners will be recognized at the spring 2010 Marketing and Public Policy Conference.