Friday, January 16, 2009

Winter AMA MAS SIG Reception

For those of you attending the 2009 Winter Marketing Educators Conference in Tampa, MAS SIG would like to invite you to our reception on Saturday (2/21) from 5:30 - 7:00. We are co-sponsoring this reception with the Marketing and Entrepreneurship SIG.

Hope to see you in Tampa!

Wednesday, January 14, 2009

Call for nominations: Lifetime Achievement Award for 2009

This is to solicit nominees for the Lifetime Achievement Award sponsored by the Marketing & Society SIG. The award is to acknowledge outstanding contributions in the field of Marketing & Society. A winner will be honored at the Summer AMA conference August 7-10, 2009 in Chicago, IL where the winner will be introduced and speak during the Marketing & Society SIG reception.

Winners should have contributed a significant body of work in developing and advancing research in the Marketing & Society, Public Policy, and/or Marketing Ethics areas. This award will be given to an individual who exemplifies outstanding work in this area. The first winner of this award was Alan Andreasen and he was honored at the Summer AMA meeting in San Diego in 2008.

Nominations should include a defense of why the potential recipient is deserving of this award, a copy of their vita, and references that support this nominee (minimum of 3). The deadline for nominations is February 1, 2009. Please submit nominations to: Linda Ferrell, University of New Mexico, LFerrell@mgt.unm.edu (electronic submissions are encouraged). A committee from the Marketing & Society SIG leadership will determine the Lifetime Achievement Award winner.

MASSIG Lifetime Achievement Award

The Marketing & Society SIG is pleased to announce the first Lifetime Achievement award winner. Alan R. Andreasen was honored at the Summer AMA meeting in San Diego during the Marketing and Society SIG reception on Sunday, August 10, 2008.

About Alan R. Andreasen
Alan R. Andreasen, Professor of Marketing at the McDonough School of Business at Georgetown University, and Executive Director of the Social Marketing Institute, is a world leader in the application of marketing to nonprofit organizations, social marketing, and the market problems of disadvantaged consumers. Over the past 15 years, marketing strategies and approaches have been used increasingly to achieve social change. This area of marketing, known as "social marketing," is now widely used in the nonprofit, government and private sectors -- in areas such as public health, the environment, international aid, education, and the arts.

Andreasen is Past President of the Association for Consumer Research, Honorary Editor of the International Journal of Non Profit Marketing, and a board member of Gifts in Kind International. Among the nonprofit organizations with whom he has worked are: American Red Cross, United Way of America, Boys and Girls Clubs of America, AARP, the Academy for Educational Development, National Endowment for the Arts, Habitat for Humanity International, and the Public Broadcasting Service (PBS).
Dr. Andreasen earned his PhD and MS from Columbia University, and an Honors BA from the University of Western Ontario. Congratulations Alan!

Monday, January 5, 2009

Seeking nominations for Chair Elect

Jennifer Siemens is seeking nominations for the chair elect for MASSIG. Please send nominations to ama.massig@gmail.com by the end of the month (January 31, 2009). For more information on the positions, please refer to the AMA website http://www.marketingpower.com/Community/ARC/Pages/Connections/SIGs/MarketingandSociety/default.aspx. Thanks!

Hill Remains Journal of Public Policy & Marketing Editor


In conjunction with the American Marketing Association, the editor search committee is pleased to announce the reselection of Ronald P. Hill as editor of the Journal of Marketing & Public Policy. Hill will serve a second three year term starting in July 2009. Hill is senior associate dean and professor of marketing and business law at Villanova University's school of business. Hill's area of interest include morality and ethics in marketing and across transnational corporations, use of corporate social responsibility in promotional campaigns by global corporations, consumer information privacy and the rise of neuromarketing. Congratulations Ron!

Rotfeld Remains Journal of Consumer Affairs Editor


The search committee for the editor of The Journal of Consumer Affairs requested the reappointment of Professor Herbert Jack Rotfeld to an addition two-years as editor through 2011. In his two previous terms as editor, Dr. Rotfeld has served the journal well. Not only has his superb editorial expertise maintained excellence for the journal, he has also broadened the readership base through his promotional activities with other organizations. In addition, he has been timely in publishing the journal and responding to those who submit manuscripts, which is no trivial matter. Herb is a professor of marketing at Auburn University where he teaches advertising and consumer behavior courses plus a graduate course on the social legal ethical environment of business. He is widely published in journal articles dealing with consumer issues. In addition to his editorship of JCA, he holds various editorial positions, including as a guest editor for a special issue of Journal of Advertising, serving on editorial boards for several other journals and working as the Treasurer of the American Academy of Advertising. We are very pleased that Herb is willing to continue in this capacity, as it represents a major sacrifice of his time and energy. Congratulations to Herb!