Back from Washington DC

Hopefully everyone made their way safely home from the 20th annual Marketing & Public Policy Conference this past week in Washington DC. Of course we would like to keep our SIG strong. One of the ways we plan to do this is through the blog. So if you have any suggestions, please email us at ama.massig@gmail.com We want to make this a rich forum for discussion and a great place to get ideas and hot research topics.