MASSIG Lifetime Achievement Award

The Marketing & Society SIG is pleased to announce the first Lifetime Achievement award winner. Alan R. Andreasen was honored at the Summer AMA meeting in San Diego during the Marketing and Society SIG reception on Sunday, August 10, 2008.

About Alan R. Andreasen
Alan R. Andreasen, Professor of Marketing at the McDonough School of Business at Georgetown University, and Executive Director of the Social Marketing Institute, is a world leader in the application of marketing to nonprofit organizations, social marketing, and the market problems of disadvantaged consumers. Over the past 15 years, marketing strategies and approaches have been used increasingly to achieve social change. This area of marketing, known as "social marketing," is now widely used in the nonprofit, government and private sectors -- in areas such as public health, the environment, international aid, education, and the arts.

Andreasen is Past President of the Association for Consumer Research, Honorary Editor of the International Journal of Non Profit Marketing, and a board member of Gifts in Kind International. Among the nonprofit organizations with whom he has worked are: American Red Cross, United Way of America, Boys and Girls Clubs of America, AARP, the Academy for Educational Development, National Endowment for the Arts, Habitat for Humanity International, and the Public Broadcasting Service (PBS).
Dr. Andreasen earned his PhD and MS from Columbia University, and an Honors BA from the University of Western Ontario. Congratulations Alan!