Academic Opportunity: Consortium for Doctoral Students and Junior Faculty
“Stepping Forward in the Marketing & Society Field”
May 28, 2009 Washington, DC (Madison Hotel)
Co-Chairs:Elizabeth S. Moore, University of Notre DameJanis K. Pappalardo, Federal Trade CommissionWilliam L. Wilkie, University of Notre Dame
Seating is limited, so early responses will be favored
Registration is free, (travel and lodging are responsibility of attendees)
For further details, please visit the Consortium website: http://business.nd.edu/MPPC2009/To register, or for questions please contact us at: email@example.com
This Consortium is designed for junior faculty and doctoral students who might have an interest in pursuing research on Marketing and Society topics. Content will address substantive issues and methodological demands of quality research in this field. As you can see, from the program abstract below, we have attracted a strong set of government representatives (primarily economists) who are working on significant issues, as well as a fine set of marketing academics who contribute to this area.
Abstract of ProgramSession 1: Illuminating the Domain of Marketing in Society ResearchThe area of “Marketing in Society” research actually has a set of subareas within it. The Consortium will open with a panel of experts from these subareas, discussing the key research perspectives in their subfield, as well as the key research opportunities they see for young scholars interested in pursuing work in this area.
Panelists:Competition: Gregory T. Gundlach, University of North FloridaConsumer Protection: J. Craig Andrews, Marquette UniversityMacromarketing: John D. Mittelstaedt, Clemson University Marketing Ethics: Gene R. Laczniak, Marquette University Social Marketing: Alan R. Andreasen, Georgetown University
Session 2: Developing and Publishing Policy Relevant Research: Methods and OptionsA panel of leading researchers (with extensive journal editorial experience) will explain how various research methods can be used to produce high-quality, rigorous research on significant social questions and policy debates.
Panelists:Joel B. Cohen, University of FloridaRonald Paul Hill, Villanova University David W. Stewart, University of California, Riverside
Session 3: Exploring the Landscape of Policy Research inside the GovernmentIn this session, researchers from government agencies and Washington ‘think tanks’ explain how their policy research is developed and utilized by policy makers, the prospects for working with academic researchers on collaborative projects, and some needed research by academics working on their own.
Panelists:John E. Calfee, American Enterprise InstituteJeanne M. Hogarth, Federal Reserve BoardPauline M. Ippolito, Federal Trade CommissionBrian Wansink, Cornell University, USDA
Session 4: The Editors’ Perspectives on Marketing & Society ResearchHere journal editors will focus on societally-related research in their journals. Suggestions for researchers wishing to write in this area will be given, followed by a question and answer period.
Panelists:John Deighton, Harvard University (Editor - Journal of Consumer Research)Ronald Paul Hill, Villanova University (Editor - Journal of Public Policy & Marketing)David W. Stewart, University of California, Riverside (Editor - Journal of Academy of Marketing Science)Herbert J. Rotfeld, Auburn University (Editor - Journal of Consumer Affairs)
Session 5: Significant Policy Issues on the HorizonA set of the most significant emerging research areas as seen by public policymakers will be outlined and discussed in this session. The result will be to identify pressing research needs where important contributions could emanate from our field, as well as how research on these topics might be facilitated.
Panelists:Consumer Protection/Competition: David Schmidt, Federal Trade CommissionCredit Markets: Karen Pence, Federal Reserve BoardEnvironmental Issues: Marc Cohen, Resources for the FutureFood/Drugs/ Healthcare: Randall Lutter, Food and Drug Administration
Other Panelists, TBA
Note: The Consortium will immediately precede the Marketing & Public Policy Conference, which attendees may also wish to attend see http://business.nd.edu/MPPC2009/ for details.
Consortium Sponsor: The University of Notre Dame