Summer AMA Right Around the Corner

Please don't forget about the reception for MASSIG that Jeremy posted about last month. Also don't forget about some great sessions.

Summer AMA

For those of you going to Chicago for Summer AMA this year, please join us on Saturday, August 8th from 5:15–6:45 p.m. for a margarita reception. This will be at an outside area (TBD) at the Marriott conference hotel. We are co-hosting this with the CBSIG. We are even working on hiring a mariachi band. Should be lots of fun!

Back from Washington DC

Hopefully everyone made their way safely home from the 20th annual Marketing & Public Policy Conference this past week in Washington DC. Of course we would like to keep our SIG strong. One of the ways we plan to do this is through the blog. So if you have any suggestions, please email us at ama.massig@gmail.com We want to make this a rich forum for discussion and a great place to get ideas and hot research topics.

Winter AMA SIG Sessions - call for proposals

If you are interested in suggesting a topic for the SIG special topics, please email us at ama.massig@gmail.com . Below is the information and deadlines for submission.

At the 2010 Winter Educators’ Conference, there are two premium time periods during the conference in which all session slots (usually 7 or 8 per time period) are reserved for SIGs to schedule activities that will serve the interests of their members.

These slots are: 1) the second session of the first day and 2) the last session of the second day.

The purpose of this is to guarantee that SIGs have blocks of prime time set aside to request programming for special topical sessions, guest speakers, panels, or other purposes. These slots are prime program spots because one falls just before the annual luncheon (first day) and the other falls at the end of the second day, which allows for that time period to be extended to accommodate receptions following the SIG session.

In their proposals, SIGs should specify if they have a preference for the first day or second day time slot (these will be scheduled on a first-come, first-served basis). Proposals for these SIG sessions must emanate directly from the leadership of the individual SIGs (i.e., SIG Chair, Vice-Chair for Programs, etc.).

Note that these slots are not for SIG Business Meetings – these will still need to be coordinated with Lynn Brown at AMA (lbrown@ama.org). SIG Special session proposals should be submitted using the allacademic Manuscript System.

The deadline for proposal submissions is July 8, 2009. Please contact me if you have any questions. More information can be found at this URL: http://www.marketingpower.com/Community/ARC/Pages/Connections/Conferences/Winter2010/SIGSessionsandProgramming.aspx

Looking for a Chair Elect ....

If you are interested in a leadership position in MASSIG, please let us know. Email us at ama.massig@gmail.com.

MPPC Reminders

Don't forget - reserve your hotel room at the Madison, update your membership in AMA and register for the 20th anniversary of the Marketing & Public Policy Conference!

Marketing & Public Policy Conference

Academic Opportunity: Consortium for Doctoral Students and Junior Faculty

“Stepping Forward in the Marketing & Society Field”

May 28, 2009 Washington, DC (Madison Hotel)

Co-Chairs:Elizabeth S. Moore, University of Notre DameJanis K. Pappalardo, Federal Trade CommissionWilliam L. Wilkie, University of Notre Dame

Seating is limited, so early responses will be favored

Registration is free, (travel and lodging are responsibility of attendees)

For further details, please visit the Consortium website: http://business.nd.edu/MPPC2009/To register, or for questions please contact us at: mppc2009@nd.edu

This Consortium is designed for junior faculty and doctoral students who might have an interest in pursuing research on Marketing and Society topics. Content will address substantive issues and methodological demands of quality research in this field. As you can see, from the program abstract below, we have attracted a strong set of government representatives (primarily economists) who are working on significant issues, as well as a fine set of marketing academics who contribute to this area.

Abstract of Program

Session 1: Illuminating the Domain of Marketing in Society ResearchThe area of “Marketing in Society” research actually has a set of subareas within it. The Consortium will open with a panel of experts from these subareas, discussing the key research perspectives in their subfield, as well as the key research opportunities they see for young scholars interested in pursuing work in this area.

Panelists:Competition: Gregory T. Gundlach, University of North FloridaConsumer Protection: J. Craig Andrews, Marquette UniversityMacromarketing: John D. Mittelstaedt, Clemson University Marketing Ethics: Gene R. Laczniak, Marquette University Social Marketing: Alan R. Andreasen, Georgetown University

Session 2: Developing and Publishing Policy Relevant Research: Methods and OptionsA panel of leading researchers (with extensive journal editorial experience) will explain how various research methods can be used to produce high-quality, rigorous research on significant social questions and policy debates.

Panelists:Joel B. Cohen, University of FloridaRonald Paul Hill, Villanova University David W. Stewart, University of California, Riverside

Session 3: Exploring the Landscape of Policy Research inside the GovernmentIn this session, researchers from government agencies and Washington ‘think tanks’ explain how their policy research is developed and utilized by policy makers, the prospects for working with academic researchers on collaborative projects, and some needed research by academics working on their own.

Panelists:John E. Calfee, American Enterprise InstituteJeanne M. Hogarth, Federal Reserve BoardPauline M. Ippolito, Federal Trade CommissionBrian Wansink, Cornell University, USDA

Session 4: The Editors’ Perspectives on Marketing & Society ResearchHere journal editors will focus on societally-related research in their journals. Suggestions for researchers wishing to write in this area will be given, followed by a question and answer period.

Panelists:John Deighton, Harvard University (Editor - Journal of Consumer Research)Ronald Paul Hill, Villanova University (Editor - Journal of Public Policy & Marketing)David W. Stewart, University of California, Riverside (Editor - Journal of Academy of Marketing Science)Herbert J. Rotfeld, Auburn University (Editor - Journal of Consumer Affairs)

Session 5: Significant Policy Issues on the HorizonA set of the most significant emerging research areas as seen by public policymakers will be outlined and discussed in this session. The result will be to identify pressing research needs where important contributions could emanate from our field, as well as how research on these topics might be facilitated.

Panelists:Consumer Protection/Competition: David Schmidt, Federal Trade CommissionCredit Markets: Karen Pence, Federal Reserve BoardEnvironmental Issues: Marc Cohen, Resources for the FutureFood/Drugs/ Healthcare: Randall Lutter, Food and Drug Administration
Other Panelists, TBA

Note: The Consortium will immediately precede the Marketing & Public Policy Conference, which attendees may also wish to attend see http://business.nd.edu/MPPC2009/ for details.

Consortium Sponsor: The University of Notre Dame