Friday, November 6, 2009
Reviewers for MPPC
Saturday, August 1, 2009
Keeping you interested
2010 Marketing and Public Policy Research Workshop
Take a look at the 2010 website biz.colostate.edu/MPPC for additional details and email any of the conference chairs at mppcworkshop@colostate.edu
2010 MPPC Conference Announced
Summer AMA Right Around the Corner
Friday, July 3, 2009
Summer AMA
Sunday, May 31, 2009
Back from Washington DC
Winter AMA SIG Sessions - call for proposals
At the 2010 Winter Educators’ Conference, there are two premium time periods during the conference in which all session slots (usually 7 or 8 per time period) are reserved for SIGs to schedule activities that will serve the interests of their members.
These slots are: 1) the second session of the first day and 2) the last session of the second day.
The purpose of this is to guarantee that SIGs have blocks of prime time set aside to request programming for special topical sessions, guest speakers, panels, or other purposes. These slots are prime program spots because one falls just before the annual luncheon (first day) and the other falls at the end of the second day, which allows for that time period to be extended to accommodate receptions following the SIG session.
In their proposals, SIGs should specify if they have a preference for the first day or second day time slot (these will be scheduled on a first-come, first-served basis). Proposals for these SIG sessions must emanate directly from the leadership of the individual SIGs (i.e., SIG Chair, Vice-Chair for Programs, etc.).
Note that these slots are not for SIG Business Meetings – these will still need to be coordinated with Lynn Brown at AMA (lbrown@ama.org). SIG Special session proposals should be submitted using the allacademic Manuscript System.
The deadline for proposal submissions is July 8, 2009. Please contact me if you have any questions. More information can be found at this URL: http://www.marketingpower.com/Community/ARC/Pages/Connections/Conferences/Winter2010/SIGSessionsandProgramming.aspx
Sunday, May 10, 2009
Looking for a Chair Elect ....
Wednesday, April 8, 2009
MPPC Reminders
Wednesday, March 11, 2009
Marketing & Public Policy Conference
Seating is limited, so early responses will be favored
Registration is free, (travel and lodging are responsibility of attendees)
For further details, please visit the Consortium website: http://business.nd.edu/MPPC2009/To register, or for questions please contact us at: mppc2009@nd.edu
This Consortium is designed for junior faculty and doctoral students who might have an interest in pursuing research on Marketing and Society topics. Content will address substantive issues and methodological demands of quality research in this field. As you can see, from the program abstract below, we have attracted a strong set of government representatives (primarily economists) who are working on significant issues, as well as a fine set of marketing academics who contribute to this area.
Panelists:Competition: Gregory T. Gundlach, University of North FloridaConsumer Protection: J. Craig Andrews, Marquette UniversityMacromarketing: John D. Mittelstaedt, Clemson University Marketing Ethics: Gene R. Laczniak, Marquette University Social Marketing: Alan R. Andreasen, Georgetown University
Session 2: Developing and Publishing Policy Relevant Research: Methods and OptionsA panel of leading researchers (with extensive journal editorial experience) will explain how various research methods can be used to produce high-quality, rigorous research on significant social questions and policy debates.
Panelists:Joel B. Cohen, University of FloridaRonald Paul Hill, Villanova University David W. Stewart, University of California, Riverside
Session 3: Exploring the Landscape of Policy Research inside the GovernmentIn this session, researchers from government agencies and Washington ‘think tanks’ explain how their policy research is developed and utilized by policy makers, the prospects for working with academic researchers on collaborative projects, and some needed research by academics working on their own.
Panelists:John E. Calfee, American Enterprise InstituteJeanne M. Hogarth, Federal Reserve BoardPauline M. Ippolito, Federal Trade CommissionBrian Wansink, Cornell University, USDA
Session 4: The Editors’ Perspectives on Marketing & Society ResearchHere journal editors will focus on societally-related research in their journals. Suggestions for researchers wishing to write in this area will be given, followed by a question and answer period.
Panelists:John Deighton, Harvard University (Editor - Journal of Consumer Research)Ronald Paul Hill, Villanova University (Editor - Journal of Public Policy & Marketing)David W. Stewart, University of California, Riverside (Editor - Journal of Academy of Marketing Science)Herbert J. Rotfeld, Auburn University (Editor - Journal of Consumer Affairs)
Session 5: Significant Policy Issues on the HorizonA set of the most significant emerging research areas as seen by public policymakers will be outlined and discussed in this session. The result will be to identify pressing research needs where important contributions could emanate from our field, as well as how research on these topics might be facilitated.
Panelists:Consumer Protection/Competition: David Schmidt, Federal Trade CommissionCredit Markets: Karen Pence, Federal Reserve BoardEnvironmental Issues: Marc Cohen, Resources for the FutureFood/Drugs/ Healthcare: Randall Lutter, Food and Drug Administration
Other Panelists, TBA
Note: The Consortium will immediately precede the Marketing & Public Policy Conference, which attendees may also wish to attend see http://business.nd.edu/MPPC2009/ for details.
Consortium Sponsor: The University of Notre Dame
Monday, February 9, 2009
CALL FOR PAPERS
Call for Papers
Special Issue of the Antitrust Bulletin
Antitrust Analysis of Resale Price Maintenance After Leegin Resale Price Maintenance
Resale price maintenance (RPM), otherwise known as vertical price fixing refers to agreements or other practices between marketers at different levels in a distribution network establishing the resale price of products or services. RPM can take the form of either setting a price floor below which sales cannot occur as in the case of minimum resale price maintenance, or a price ceiling as in maximum resale price maintenance.
Supreme Court’s Decision in Leegin
Minimum RPM had been per se unlawful since 1911 under the Supreme Court’s decision in Dr. Miles Medical Co. v. John D. Park & Sons Co. The Court’s 2007 decision in Leegin Creative Leather Products, Inc. v. PSKS, Inc. reverses that decision, ruling that RPM is no longer per se illegal, but must be evaluated applying a “rule of reason” analysis. Under this rule, the fact finder weighs all of the circumstances of a case in deciding whether a restrictive practice should be prohibited as imposing an unreasonable restraint on competition. In its design and function the rule of reason is intended to distinguish between restraints with anticompetitive effect that are harmful to consumers and restraints that stimulate competition and are in the consumer’s best interest.
Changes in Economic Understanding of RPM and its Competitive Effects. An important consideration in the Court’s decision to reject Dr. Miles was the evolving changes in our understanding of the nature and competitive effects of RPM. Since Dr. Miles, drawing on theoretical insights mainly developed in economics, a number of procompetitive (as well as anticompetitive) explanations for vertical distribution arrangements that restrain competition including RPM have been advanced in the literature. Observing that the “economics literature is replete with procompetitive justifications for a manufacturer’s use of resale price maintenance” and “even those more skeptical of resale price maintenance acknowledge it can have procompetitive effects,” the majority found that “nothwithstanding the risks of unlawful conduct, it cannot be stated with any degree of confidence that resale price maintenance ‘always or almost always tend[s] to restrict competition and decrease output.” Finding that “vertical agreements establishing minimum resale prices can have either procompetitive or anticompetitive effects, depending upon the circumstances in which they are formed,” and considering other reasons the Court ruled that “vertical price restraints are to be judged according to the rule of reason.”
Limited Recent Research. Although persuaded by the existence of theory explaining the procompetitive benefits of RPM, the Court also recognized that there were “few recent studies documenting the competitive effects of resale price maintenance” and that “empirical evidence on the topic is limited.” This absence was also recognized by the Minority Court where Justice Breyer observed that “The upshot is, as many economists suggest, sometimes resale price maintenance can prove harmful; sometimes it can bring benefits” “but before concluding that courts should consequently apply a rule of reason, I would ask such questions as, how often are the harms or benefits likely to occur? How easy is it to separate the beneficial sheep from the antitrust goats?” To these questions Justice Breyer concluded: “I can find no economic consensus.”
Future Antitrust Analysis of RPM. To help guide future courts in their application of a rule of reason analysis to RPM cases, the Court counseled that, “appropriate factors to take into account include ‘specific information about the relevant business’ and ‘the restraint’s history, nature and effect” and “whether the businesses involved have market power” According to the Court “as courts gain experience considering the effects through applying the rule of reason …, they can establish the litigation structure to ensure the rule operates to eliminate anticompetitive restraints from the market and to provide more guidance to businesses.” Since Leegin, the challenge of establishing a framework for future application in litigation has been observed by others as well. As stated by one commentator, “the challenge now becomes figuring out how to balance asserted pro-competitive justifications and potential anticompetitive effects”
Special Issue of the Antitrust Bulletin
This current state of affairs provides the impetus for the Antitrust Bulletin special issue: Antitrust Analysis of Resale Price Maintenance after Leegin. . The objective of the special issue is to inform antitrust analysis of RPM after Leegin through assembling the most recent thinking and research on RPM and its competitive effects in the marketplace. Topics of interest for the Special Issue include, but are not limited to:
§ Analysis and interpretation of the Supreme Court’s decision in Leegin
§ Examination of the importance of intrabrand competition its interplay with interbrand competition
§ Critical reviews of existing and new theory explaining the nature and effects of RPM
§ Analysis of the nature, extent and competitive impact of free-riding
§ Original research on the nature, antecedents and effects of RPM
§ Case studies, surveys and analyses of applications of RPM in practice
§ Frameworks for the antitrust analysis of RPM arrangements following Leegin
Submitted manuscripts must be prepared in accordance with the requirements of the Antitrust Bulletin and electronically received by the Guest Editor (Greg Gundlach Ggundlac@unf.edu) no later than May 1, 2009.
Winter AMA in Tampa
Sat @ 830: Around the World, Around the Waist
Sat @ 1030: Marketing & Society: Issues and Perspectives
Sat @ 130: Social Marketing & Environmental Issues
Sat @ 330: Digital Footprints in Social Networks
Sat @ 330: The good, the bad and the ugly: Understanding Consumer Financial Decision Making Behavior
Sun @ 330: Violence and Marketing: Positive Intentions/Negative Externalities
Mon @ 1030: The effectiveness of CSR Initiatives
Friday, January 16, 2009
Winter AMA MAS SIG Reception
Hope to see you in Tampa!
Wednesday, January 14, 2009
Call for nominations: Lifetime Achievement Award for 2009
Winners should have contributed a significant body of work in developing and advancing research in the Marketing & Society, Public Policy, and/or Marketing Ethics areas. This award will be given to an individual who exemplifies outstanding work in this area. The first winner of this award was Alan Andreasen and he was honored at the Summer AMA meeting in San Diego in 2008.
Nominations should include a defense of why the potential recipient is deserving of this award, a copy of their vita, and references that support this nominee (minimum of 3). The deadline for nominations is February 1, 2009. Please submit nominations to: Linda Ferrell, University of New Mexico, LFerrell@mgt.unm.edu (electronic submissions are encouraged). A committee from the Marketing & Society SIG leadership will determine the Lifetime Achievement Award winner.
MASSIG Lifetime Achievement Award
About Alan R. Andreasen
Alan R. Andreasen, Professor of Marketing at the McDonough School of Business at Georgetown University, and Executive Director of the Social Marketing Institute, is a world leader in the application of marketing to nonprofit organizations, social marketing, and the market problems of disadvantaged consumers. Over the past 15 years, marketing strategies and approaches have been used increasingly to achieve social change. This area of marketing, known as "social marketing," is now widely used in the nonprofit, government and private sectors -- in areas such as public health, the environment, international aid, education, and the arts.
Andreasen is Past President of the Association for Consumer Research, Honorary Editor of the International Journal of Non Profit Marketing, and a board member of Gifts in Kind International. Among the nonprofit organizations with whom he has worked are: American Red Cross, United Way of America, Boys and Girls Clubs of America, AARP, the Academy for Educational Development, National Endowment for the Arts, Habitat for Humanity International, and the Public Broadcasting Service (PBS).
Dr. Andreasen earned his PhD and MS from Columbia University, and an Honors BA from the University of Western Ontario. Congratulations Alan!
Monday, January 5, 2009
Seeking nominations for Chair Elect
Hill Remains Journal of Public Policy & Marketing Editor
Rotfeld Remains Journal of Consumer Affairs Editor
Posts
