Marketing & Society

Patrick Murphy to Receive Lifetime Achievement Award

2011-07-21T08:08:00.001-05:00

Congratulations to the 2011/2012
Marketing & Society SIG

Lifetime Achievement Award Winner:

Patrick E. Murphy, University of Notre Dame

Please join us on Saturday from 5:00-6:00 to recognize Patrick E. Murphy as the 2010/2011 Marketing & Society SIG Lifetime Achievement Award winner. Pat is the fourth Lifetime Achievement Award Winner following Alan Andreasen, (Georgetown University), Bill Wilkie (University of Notre Dame), and Paul Bloom (Duke University).

Winners of this award have contributed a significant body of work in developing and advancing research in the Marketing & Society, Public Policy, and/or the Marketing Ethics areas. This award is given to individuals who exemplify outstanding work in this area.

Nominations for the 2012/2013 award should include a defense of why the potential recipient is deserving of this award, a copy of their vita, and references that support this nominee (minimum of 3). The deadline for nominations is March 1, 2012. Please submit nominations to: O.C. Ferrell, Bill Daniels Professor of Business Ethics, University of New Mexico, OCFerrell@mgt.unm.edu (electronic submissions are encouraged). A select committee of past recipients will determine the Lifetime Achievement Award winner.

What: Marketing & Society SIG Reception Honoring Patrick E. Murphy

Where: Marriott Marquis (please check printed program for location)

When: Saturday, 5:00-6:00

Please join us in honoring Pat’s many contributions to marketing.

Journal of Consumer Affairs CALL

2010-12-03T22:07:00.002-06:00

Call for Papers for The Journal of Consumer Affairs

Special Issue on: Product Literacy

Special Issue Editors:

Steven W. Kopp and Anastasia E. Thyroff

Walton College of Business, University of Arkansas

Since the first efforts in consumer protection were undertaken over a century ago, consumer education has been a fundamental precept. In the early 20^th Century, not only did much of the population of the United States migrate to cities where people no longer consumed what they produced, but the products that they consumed also became more complicated. In the 21st century, the dilemmas of product complexity and consumer education have become even more significant. Beyond the obvious technological complexities of computers and cars that defy home repairs, consumers don't know the content of the food that they eat or the energy efficiencies of many of the appliances that they use. Thus, JCA, the oldest journal devoted to concerns of consumers in the marketplace, solicits papers that address whether, how and why consumers understand information related to various types of products. We seek contributions from multiple disciplines including communications, consumer education, economics, finance, law, public policy, psychology and marketing. Authors may submit empirical studies or rigorous conceptual/theoretically grounded work that contains implications for consumer welfare, with research questions and implications addressed from the consumers' point of view.

Topics that would be appropriate for this special issue include, but are not limited to:

· Food ingredient labels, both on grocery shelves and at restaurants

· Privacy disclosure statements and identity protection

· Product warranties for cars, or other products, both simple or complex

· Adequacy of current measures and/or proposed alternative measures of product literacy and their effectiveness

· Financial products for consumer savings, investments or retirement planning

· Product literacy problems of vulnerable or disadvantaged consumer groups

· Information provision through various media (e.g., comparable information provided via product labeling versus mainstream advertising versus online)

· Communication of environmental information (sustainability, recycling)

· The role of consumer education in products liability

· Potential product miseducation, such as popular-yet-false consumer beliefs, unavailable product information or corporate-influenced product ratings sources

· Product quality of dietary supplements, "alternative" medicines or other medications

· Consumer knowledge – sources, uses, and missing information (e.g. the use of price as a proxy for missing product information)

Submission Information

Manuscripts are due by April 1, 2011. Please follow the submission guidelines for The Journal of Consumer Affairs on the website at http://www.wiley.com/bw/submit.asp?ref=0022-0078&site=1 . Authors wishing to submit a manuscript should send one electronic file with the full title page and one copy cleaned of all information that identifies the authors to either of the special issue co-editors:

Steve Kopp, skopp@walton.uark.edu
Anastasia Thyroff, athyroff@walton.uark.edu

Seeking information

2010-11-30T13:20:00.002-06:00

Mark J Brand, Assistant Professor in Marketing @ St. Ambrose University is looking for some information. First he is looking for some feedback from those of you who teach marketing and public policy courses ... texts, syllabus and that sort of thing. Second, he is also looking for research collaborators on marketing of foreign policy. If anyone can provide any help please email him at BrandMarkJ@sau.edu

2011 Marketing & Public Policy Conference

2010-11-30T13:18:00.002-06:00

The Call for Papers has been extended to December 10, 2010. The conference will be held June 2-4, 2011 in Washington DC. Great city! Great conference!

For more information about the conference: http://waltoncollege.uark.edu/mppc/

Conference chairs: Elizabeth Howlette, John Kozup and Jeremy Kees

Calling all Doctoral Students ....

2010-03-18T23:01:00.000-05:00

Marketing and Society Dissertation Proposal Competition

The Marketing & Society special interest group of AMA (MASSIG) was established to meet four objectives: (1) to foster scholarly research on societal (i.e., law, macro, ethics, public policy, etc.) issues, especially among doctoral students and faculty who have recently earned doctorates; (2) to facilitate dissemination of scholarly research findings; (3) to promote teaching of societal issues in marketing courses; and (4) to facilitate interaction about societal issues among academic, business and government sectors.

To stimulate research consistent with these objectives, MASSIG is sponsoring a dissertation proposal competition. We encourage submission of dissertation proposals addressing how marketing practice shapes and is shaped by societally important factors including (but not limited to) ecology, safety, health, consumer vulnerability, deregulation, privacy, and the legal and regulatory environments.

The competition is sponsored by the AMA Marketing and Society SIG and Oklahoma State University.

The winner will receive $500. Proposals are evaluated by a conventional blind review process. The grant can be used to cover expenditures directly associated with the dissertation research and travel to the Marketing & Public Policy Conference.

The process:

(1) Proposals are due by April 5, 2010

(2) Each proposal should consist of: (1) A cover sheet that includes all contact information for the student and the student’s advisor; (2) a synopsis of the proposal that includes a statement of purpose, conceptual underpinning (theory/literature), methodology, projected time table, and expected contribution to the marketing and society domain. The synopsis should be no more than five pages (double spaced, including figures, not including references). The synopsis should not include any information that identifies the person or the institution.

(3) Proposals should be sent to Josh Wiener (wiener@okstate.edu) or

Department of Marketing, Spears School of Business, Oklahoma State University

Stillwater, Ok, 74078

(4) Grant winners will be recognized at the spring 2010 Marketing and Public Policy Conference.

Subsistency Marketplace Conference Update

2010-03-18T22:59:00.000-05:00

The Third Subsistence Marketplaces Conference:

From Impactful Research to Sustainable Innovations for Subsistence Marketplaces

http://www.business.illinois.edu/subsistence/events/conference2010.html

July 9-11, 2010

Chicago, Illinois

University of Illinois at Urbana-Champaign and University of Illinois at Chicago

Description

Organized jointly by the University of Illinois at Urbana-Champaign and University of Illinois at Chicago, with the participation of Dominican University and DePaul University, the Third Subsistence Marketplace Conference will be held July 9-11, 2010 in Chicago at the University of Illinois-Chicago campus.

The conference will focus on impactful research and commercial and social innovations for subsistence marketplaces that are ecologically, economically, and socially sustainable. Subsistence marketplaces consist of consumers and entrepreneurs who live at or near subsistence levels, and are concentrated in developing countries and regions such as Brazil, India, and Sub-Saharan Africa. As businesses, governments, and nonprofit organizations seek to better understand and serve these communities, the Subsistence Marketplaces Conference is a leading forum for sharing research on and fostering practices in these communities.

Conference plans include plenary panels, participatory workshops, key note speeches by thought leaders, special sessions on specific topics, and presentations of papers. An emphasis will be on sharing ideas and knowledge between researchers, practitioners and students.

Of special interest, a preconference workshop is also planned on developing service and product innovations for subsistence marketplace buyers, where approaches will be presented on how to develop such innovations. The workshop will combine marketing, design, and engineering perspectives, considering issues such as literacy, poverty, social capital, and business infrastructure.

Details about registration, lodging, and accommodations are available on the conference website at http://www.business.illinois.edu/subsistence/events/conference2010.html.

Call for Papers ....

2010-01-01T22:35:00.002-06:00

CALL FOR PAPERS

The Third Subsistence Marketplaces Conference:

From Impactful Research to Sustainable Innovations for Subsistence Marketplaces

http://www.business.illinois.edu/subsistence/events/conferences.html

July 9-11, 2010

Chicago, Illinois

University of Illinois at Urbana-Champaign and University of Illinois at Chicago

Organized jointly by the University of Illinois at Urbana-Champaign and University of Illinois at Chicago, with the participation of Dominican University and DePaul University, the Third Subsistence Marketplace Conference will be held July 9-11, 2010 in Chicago at the University of Illinois-Chicago campus.

The conference will focus on impactful research and commercial and social innovations for subsistence marketplaces that are ecologically, economically, and socially sustainable. Subsistence marketplaces consist of consumers and entrepreneurs who live at or near subsistence levels, and are concentrated in developing countries and regions such as Brazil, India, and Sub-Saharan Africa. As businesses, governments, and nonprofit organizations seek to better understand and serve these communities, the Subsistence Marketplaces Conference is a leading forum for sharing research on and fostering practices in these communities.

The conference will include plenary panels, participatory workshops, key note speeches by thought leaders, special sessions on specific topics, and presentations of papers submitted in response to this call. An emphasis will be on sharing ideas and knowledge between researchers, practitioners and students.

Of special interest will be a preconference workshop on developing service and product innovations for subsistence marketplace buyers, where approaches will be presented on how to develop such innovations. The workshop will combine marketing, design, and engineering perspectives, considering issues such as literacy, poverty, social capital, and business infrastructure.

Three page abstract due February 1 2010.

Reviewers for MPPC

2009-11-06T17:40:00.001-06:00

If you are interested (and willing) to review for Marketing & Public Policy, please contact the conference chairpeople.

Keeping you interested

2009-08-01T08:36:00.002-05:00

Watch in August when we start a new program where each month there will be a guest blogger about topics related to our field. To kick it off, Marlys will be the first guest blogger as our outgoing chair and Betsy Howlett will be the guest blogger in September to talk about the new things coming up for the year. But, we have lots of space to fill and would like to encourage you out there to contact me at ama.massig@gmail.com to get access to submit an article. We would like this blog to allow for more integrated and meaningful engagement throughout the year.

2010 Marketing and Public Policy Research Workshop

2009-08-01T08:31:00.002-05:00

We would like to encourage new scholars to the field, or current scholars looking for new insights to consider joining the 2010 Research Workshop which will be held prior to the conference May 16-20 at Colorado State University in Fort Collins. The workshop is limited to 30 people so act fast!

Take a look at the 2010 website biz.colostate.edu/MPPC for additional details and email any of the conference chairs at mppcworkshop@colostate.edu

2010 MPPC Conference Announced

2009-08-01T08:20:00.003-05:00

2010 Marketing and Public Policy Conference

Sustainability and Society

Next year's conference will be held in Denver, Colorado at The Westin Tabor Center May 20-22, 2010. The conference will highlight sustainability issues this year. The conference venue is in the heart of downtown so it is easy to enjoy great restaurants and entertainment - and you can stay a little while longer and enjoy the breathtaking beauty of the surrounding areas. Conference chairs include Ken Manning from Colorado State, Kathleen Kelly from Colorado State and David Sprott from Washington State.

Submission deadline is November 6, 2009

All information about the conference, including the full call for papers can be found at biz.colostate.edu/MPPC.

Remember, there are four options for participation: competitive papers, working papers and extended abstracts, special topic sessions and roundtable sessions.

Summer AMA Right Around the Corner

2009-08-01T08:19:00.001-05:00

Please don't forget about the reception for MASSIG that Jeremy posted about last month. Also don't forget about some great sessions.

Summer AMA

2009-07-03T11:22:00.002-05:00

For those of you going to Chicago for Summer AMA this year, please join us on Saturday, August 8th from 5:15–6:45 p.m. for a margarita reception. This will be at an outside area (TBD) at the Marriott conference hotel. We are co-hosting this with the CBSIG. We are even working on hiring a mariachi band. Should be lots of fun!

Back from Washington DC

2009-05-31T18:55:00.003-05:00

Hopefully everyone made their way safely home from the 20th annual Marketing & Public Policy Conference this past week in Washington DC. Of course we would like to keep our SIG strong. One of the ways we plan to do this is through the blog. So if you have any suggestions, please email us at ama.massig@gmail.com We want to make this a rich forum for discussion and a great place to get ideas and hot research topics.

Winter AMA SIG Sessions - call for proposals

2009-05-31T18:52:00.001-05:00

If you are interested in suggesting a topic for the SIG special topics, please email us at ama.massig@gmail.com . Below is the information and deadlines for submission.

At the 2010 Winter Educators’ Conference, there are two premium time periods during the conference in which all session slots (usually 7 or 8 per time period) are reserved for SIGs to schedule activities that will serve the interests of their members.

These slots are: 1) the second session of the first day and 2) the last session of the second day.

The purpose of this is to guarantee that SIGs have blocks of prime time set aside to request programming for special topical sessions, guest speakers, panels, or other purposes. These slots are prime program spots because one falls just before the annual luncheon (first day) and the other falls at the end of the second day, which allows for that time period to be extended to accommodate receptions following the SIG session.

In their proposals, SIGs should specify if they have a preference for the first day or second day time slot (these will be scheduled on a first-come, first-served basis). Proposals for these SIG sessions must emanate directly from the leadership of the individual SIGs (i.e., SIG Chair, Vice-Chair for Programs, etc.).

Note that these slots are not for SIG Business Meetings – these will still need to be coordinated with Lynn Brown at AMA (lbrown@ama.org). SIG Special session proposals should be submitted using the allacademic Manuscript System.

The deadline for proposal submissions is July 8, 2009. Please contact me if you have any questions. More information can be found at this URL: http://www.marketingpower.com/Community/ARC/Pages/Connections/Conferences/Winter2010/SIGSessionsandProgramming.aspx

Looking for a Chair Elect ....

2009-05-10T22:17:00.001-05:00

If you are interested in a leadership position in MASSIG, please let us know. Email us at ama.massig@gmail.com.

MPPC Reminders

2009-04-08T14:23:00.000-05:00

Don't forget - reserve your hotel room at the Madison, update your membership in AMA and register for the 20th anniversary of the Marketing & Public Policy Conference!

Marketing & Public Policy Conference

2009-03-11T13:41:00.002-05:00

Academic Opportunity: Consortium for Doctoral Students and Junior Faculty

“Stepping Forward in the Marketing & Society Field”

May 28, 2009 Washington, DC (Madison Hotel)

Co-Chairs:Elizabeth S. Moore, University of Notre DameJanis K. Pappalardo, Federal Trade CommissionWilliam L. Wilkie, University of Notre Dame

Seating is limited, so early responses will be favored

Registration is free, (travel and lodging are responsibility of attendees)

For further details, please visit the Consortium website: http://business.nd.edu/MPPC2009/To register, or for questions please contact us at: mppc2009@nd.edu

This Consortium is designed for junior faculty and doctoral students who might have an interest in pursuing research on Marketing and Society topics. Content will address substantive issues and methodological demands of quality research in this field. As you can see, from the program abstract below, we have attracted a strong set of government representatives (primarily economists) who are working on significant issues, as well as a fine set of marketing academics who contribute to this area.

Abstract of Program

Session 1: Illuminating the Domain of Marketing in Society ResearchThe area of “Marketing in Society” research actually has a set of subareas within it. The Consortium will open with a panel of experts from these subareas, discussing the key research perspectives in their subfield, as well as the key research opportunities they see for young scholars interested in pursuing work in this area.

Panelists:Competition: Gregory T. Gundlach, University of North FloridaConsumer Protection: J. Craig Andrews, Marquette UniversityMacromarketing: John D. Mittelstaedt, Clemson University Marketing Ethics: Gene R. Laczniak, Marquette University Social Marketing: Alan R. Andreasen, Georgetown University

Session 2: Developing and Publishing Policy Relevant Research: Methods and OptionsA panel of leading researchers (with extensive journal editorial experience) will explain how various research methods can be used to produce high-quality, rigorous research on significant social questions and policy debates.

Panelists:Joel B. Cohen, University of FloridaRonald Paul Hill, Villanova University David W. Stewart, University of California, Riverside

Session 3: Exploring the Landscape of Policy Research inside the GovernmentIn this session, researchers from government agencies and Washington ‘think tanks’ explain how their policy research is developed and utilized by policy makers, the prospects for working with academic researchers on collaborative projects, and some needed research by academics working on their own.

Panelists:John E. Calfee, American Enterprise InstituteJeanne M. Hogarth, Federal Reserve BoardPauline M. Ippolito, Federal Trade CommissionBrian Wansink, Cornell University, USDA

Session 4: The Editors’ Perspectives on Marketing & Society ResearchHere journal editors will focus on societally-related research in their journals. Suggestions for researchers wishing to write in this area will be given, followed by a question and answer period.

Panelists:John Deighton, Harvard University (Editor - Journal of Consumer Research)Ronald Paul Hill, Villanova University (Editor - Journal of Public Policy & Marketing)David W. Stewart, University of California, Riverside (Editor - Journal of Academy of Marketing Science)Herbert J. Rotfeld, Auburn University (Editor - Journal of Consumer Affairs)

Session 5: Significant Policy Issues on the HorizonA set of the most significant emerging research areas as seen by public policymakers will be outlined and discussed in this session. The result will be to identify pressing research needs where important contributions could emanate from our field, as well as how research on these topics might be facilitated.

Panelists:Consumer Protection/Competition: David Schmidt, Federal Trade CommissionCredit Markets: Karen Pence, Federal Reserve BoardEnvironmental Issues: Marc Cohen, Resources for the FutureFood/Drugs/ Healthcare: Randall Lutter, Food and Drug Administration
Other Panelists, TBA

Note: The Consortium will immediately precede the Marketing & Public Policy Conference, which attendees may also wish to attend see http://business.nd.edu/MPPC2009/ for details.

Consortium Sponsor: The University of Notre Dame

CALL FOR PAPERS

2009-02-09T16:30:00.001-06:00

Call for Papers
Special Issue of the Antitrust Bulletin

Antitrust Analysis of Resale Price Maintenance After Leegin Resale Price Maintenance
Resale price maintenance (RPM), otherwise known as vertical price fixing refers to agreements or other practices between marketers at different levels in a distribution network establishing the resale price of products or services. RPM can take the form of either setting a price floor below which sales cannot occur as in the case of minimum resale price maintenance, or a price ceiling as in maximum resale price maintenance.

Supreme Court’s Decision in Leegin
Minimum RPM had been per se unlawful since 1911 under the Supreme Court’s decision in Dr. Miles Medical Co. v. John D. Park & Sons Co. The Court’s 2007 decision in Leegin Creative Leather Products, Inc. v. PSKS, Inc. reverses that decision, ruling that RPM is no longer per se illegal, but must be evaluated applying a “rule of reason” analysis. Under this rule, the fact finder weighs all of the circumstances of a case in deciding whether a restrictive practice should be prohibited as imposing an unreasonable restraint on competition. In its design and function the rule of reason is intended to distinguish between restraints with anticompetitive effect that are harmful to consumers and restraints that stimulate competition and are in the consumer’s best interest.

Changes in Economic Understanding of RPM and its Competitive Effects. An important consideration in the Court’s decision to reject Dr. Miles was the evolving changes in our understanding of the nature and competitive effects of RPM. Since Dr. Miles, drawing on theoretical insights mainly developed in economics, a number of procompetitive (as well as anticompetitive) explanations for vertical distribution arrangements that restrain competition including RPM have been advanced in the literature. Observing that the “economics literature is replete with procompetitive justifications for a manufacturer’s use of resale price maintenance” and “even those more skeptical of resale price maintenance acknowledge it can have procompetitive effects,” the majority found that “nothwithstanding the risks of unlawful conduct, it cannot be stated with any degree of confidence that resale price maintenance ‘always or almost always tend[s] to restrict competition and decrease output.” Finding that “vertical agreements establishing minimum resale prices can have either procompetitive or anticompetitive effects, depending upon the circumstances in which they are formed,” and considering other reasons the Court ruled that “vertical price restraints are to be judged according to the rule of reason.”

Limited Recent Research. Although persuaded by the existence of theory explaining the procompetitive benefits of RPM, the Court also recognized that there were “few recent studies documenting the competitive effects of resale price maintenance” and that “empirical evidence on the topic is limited.” This absence was also recognized by the Minority Court where Justice Breyer observed that “The upshot is, as many economists suggest, sometimes resale price maintenance can prove harmful; sometimes it can bring benefits” “but before concluding that courts should consequently apply a rule of reason, I would ask such questions as, how often are the harms or benefits likely to occur? How easy is it to separate the beneficial sheep from the antitrust goats?” To these questions Justice Breyer concluded: “I can find no economic consensus.”

Future Antitrust Analysis of RPM. To help guide future courts in their application of a rule of reason analysis to RPM cases, the Court counseled that, “appropriate factors to take into account include ‘specific information about the relevant business’ and ‘the restraint’s history, nature and effect” and “whether the businesses involved have market power” According to the Court “as courts gain experience considering the effects through applying the rule of reason …, they can establish the litigation structure to ensure the rule operates to eliminate anticompetitive restraints from the market and to provide more guidance to businesses.” Since Leegin, the challenge of establishing a framework for future application in litigation has been observed by others as well. As stated by one commentator, “the challenge now becomes figuring out how to balance asserted pro-competitive justifications and potential anticompetitive effects”

Special Issue of the Antitrust Bulletin
This current state of affairs provides the impetus for the Antitrust Bulletin special issue: Antitrust Analysis of Resale Price Maintenance after Leegin. . The objective of the special issue is to inform antitrust analysis of RPM after Leegin through assembling the most recent thinking and research on RPM and its competitive effects in the marketplace. Topics of interest for the Special Issue include, but are not limited to:

§ Analysis and interpretation of the Supreme Court’s decision in Leegin
§ Examination of the importance of intrabrand competition its interplay with interbrand competition
§ Critical reviews of existing and new theory explaining the nature and effects of RPM
§ Analysis of the nature, extent and competitive impact of free-riding
§ Original research on the nature, antecedents and effects of RPM
§ Case studies, surveys and analyses of applications of RPM in practice
§ Frameworks for the antitrust analysis of RPM arrangements following Leegin

Submitted manuscripts must be prepared in accordance with the requirements of the Antitrust Bulletin and electronically received by the Guest Editor (Greg Gundlach Ggundlac@unf.edu) no later than May 1, 2009.

Winter AMA in Tampa

2009-02-09T15:16:00.002-06:00

Just a reminder that there are several sessions that may be of interest to you:

Sat @ 830: Around the World, Around the Waist
Sat @ 1030: Marketing & Society: Issues and Perspectives
Sat @ 130: Social Marketing & Environmental Issues
Sat @ 330: Digital Footprints in Social Networks
Sat @ 330: The good, the bad and the ugly: Understanding Consumer Financial Decision Making Behavior
Sun @ 330: Violence and Marketing: Positive Intentions/Negative Externalities
Mon @ 1030: The effectiveness of CSR Initiatives

Winter AMA MAS SIG Reception

2009-01-16T07:25:00.002-06:00

For those of you attending the 2009 Winter Marketing Educators Conference in Tampa, MAS SIG would like to invite you to our reception on Saturday (2/21) from 5:30 - 7:00. We are co-sponsoring this reception with the Marketing and Entrepreneurship SIG.

Hope to see you in Tampa!

Call for nominations: Lifetime Achievement Award for 2009

2009-01-14T19:38:00.001-06:00

This is to solicit nominees for the Lifetime Achievement Award sponsored by the Marketing & Society SIG. The award is to acknowledge outstanding contributions in the field of Marketing & Society. A winner will be honored at the Summer AMA conference August 7-10, 2009 in Chicago, IL where the winner will be introduced and speak during the Marketing & Society SIG reception.

Winners should have contributed a significant body of work in developing and advancing research in the Marketing & Society, Public Policy, and/or Marketing Ethics areas. This award will be given to an individual who exemplifies outstanding work in this area. The first winner of this award was Alan Andreasen and he was honored at the Summer AMA meeting in San Diego in 2008.

Nominations should include a defense of why the potential recipient is deserving of this award, a copy of their vita, and references that support this nominee (minimum of 3). The deadline for nominations is February 1, 2009. Please submit nominations to: Linda Ferrell, University of New Mexico, LFerrell@mgt.unm.edu (electronic submissions are encouraged). A committee from the Marketing & Society SIG leadership will determine the Lifetime Achievement Award winner.

MASSIG Lifetime Achievement Award

2009-01-14T19:36:00.002-06:00

The Marketing & Society SIG is pleased to announce the first Lifetime Achievement award winner. Alan R. Andreasen was honored at the Summer AMA meeting in San Diego during the Marketing and Society SIG reception on Sunday, August 10, 2008.

About Alan R. Andreasen
Alan R. Andreasen, Professor of Marketing at the McDonough School of Business at Georgetown University, and Executive Director of the Social Marketing Institute, is a world leader in the application of marketing to nonprofit organizations, social marketing, and the market problems of disadvantaged consumers. Over the past 15 years, marketing strategies and approaches have been used increasingly to achieve social change. This area of marketing, known as "social marketing," is now widely used in the nonprofit, government and private sectors -- in areas such as public health, the environment, international aid, education, and the arts.

Andreasen is Past President of the Association for Consumer Research, Honorary Editor of the International Journal of Non Profit Marketing, and a board member of Gifts in Kind International. Among the nonprofit organizations with whom he has worked are: American Red Cross, United Way of America, Boys and Girls Clubs of America, AARP, the Academy for Educational Development, National Endowment for the Arts, Habitat for Humanity International, and the Public Broadcasting Service (PBS).
Dr. Andreasen earned his PhD and MS from Columbia University, and an Honors BA from the University of Western Ontario. Congratulations Alan!

Seeking nominations for Chair Elect

2009-01-05T11:41:00.002-06:00

Jennifer Siemens is seeking nominations for the chair elect for MASSIG. Please send nominations to ama.massig@gmail.com by the end of the month (January 31, 2009). For more information on the positions, please refer to the AMA website http://www.marketingpower.com/Community/ARC/Pages/Connections/SIGs/MarketingandSociety/default.aspx. Thanks!

Hill Remains Journal of Public Policy & Marketing Editor

2009-01-05T11:34:00.002-06:00

In conjunction with the American Marketing Association, the editor search committee is pleased to announce the reselection of Ronald P. Hill as editor of the Journal of Marketing & Public Policy. Hill will serve a second three year term starting in July 2009. Hill is senior associate dean and professor of marketing and business law at Villanova University's school of business. Hill's area of interest include morality and ethics in marketing and across transnational corporations, use of corporate social responsibility in promotional campaigns by global corporations, consumer information privacy and the rise of neuromarketing. Congratulations Ron!

Rotfeld Remains Journal of Consumer Affairs Editor

2009-01-05T11:30:00.002-06:00

The search committee for the editor of The Journal of Consumer Affairs requested the reappointment of Professor Herbert Jack Rotfeld to an addition two-years as editor through 2011. In his two previous terms as editor, Dr. Rotfeld has served the journal well. Not only has his superb editorial expertise maintained excellence for the journal, he has also broadened the readership base through his promotional activities with other organizations. In addition, he has been timely in publishing the journal and responding to those who submit manuscripts, which is no trivial matter. Herb is a professor of marketing at Auburn University where he teaches advertising and consumer behavior courses plus a graduate course on the social legal ethical environment of business. He is widely published in journal articles dealing with consumer issues. In addition to his editorship of JCA, he holds various editorial positions, including as a guest editor for a special issue of Journal of Advertising, serving on editorial boards for several other journals and working as the Treasurer of the American Academy of Advertising. We are very pleased that Herb is willing to continue in this capacity, as it represents a major sacrifice of his time and energy. Congratulations to Herb!

Summer AMA Conference

2008-12-30T13:13:00.002-06:00

Just a reminder ... submissions for the 2009 Summer Educator's Conference are due Jan 14. 2009. See www.marketingpower.com for more information on the tracks and for submission information.

Second Transformative Consumer Research Conference

2008-12-16T14:33:00.002-06:00

Second Transformative Consumer Research Conference

Philadelphia, June 26-28, 2009

The World We All Want Conference

Say hello to our new blog

2008-12-16T14:27:00.003-06:00

Greetings fellow MASSIG colleagues. As you know, Judith Folse did a fabulous job with the newsletter over the past few years. Building on her momentum, we have decided to develop a blog that will replace the traditional newsletter. This way we can get timely information out to the group. We can post information more often - information about new hires, calls for papers, information about the journals, conference news and ultimately ground breaking research and marketing and public policy.

So stay tuned for news as it happens. Have a very happy holiday season